Lofty vs. My Morning Five

The short answer

Lofty is built to generate and convert leads at scale, with websites, ads and automated Smart Plans in one system. My Morning Five does none of that. It helps you keep up personal contact with the people who already know you, which is where most repeat and referral business comes from.

What Lofty does well

• All in one: CRM, IDX websites, lead generation and marketing automation in a single platform.
• Lead generation: more than 30 lead generation methods, including search and social ads and direct mail.
• Automation: Smart Plans run multi-step workflows across email, text, calls and mail.
• AI agents: tools for booking appointments and finding likely sellers.
• Pricing: Lofty does not publish prices on its site and offers demos rather than a free trial. Third-party reviews in 2026 list packages starting around $449 a month plus a one-time setup fee.

What My Morning Five does

My Morning Five is a daily relationship app, not a CRM. It does one job: helping you stay in genuine, personal contact with past clients and your sphere.

• Five people from your sphere every morning, each with a reason to reach out.
• The personal details you saved, like their kids' names or the garden they planned, right where you need them.
• Special days such as birthdays and home anniversaries.
• Optional AI writing help, and the option to send a physical handwritten card, purchased separately.
• Web, iPhone and iPad. Free for up to five people, then $34 a month or $340 a year.

How they work together

A platform like Lofty can automate a lot of contact with past clients. What it cannot automate is the personal part: the text that mentions their daughter's graduation, or the call on the anniversary of their move. That is the habit My Morning Five is built for.

• Keep lead generation, websites and automated nurture in Lofty.
• Add the past clients and sphere relationships you want to stay personally close to in My Morning Five, and reach out to five of them each morning.

Which should you choose?

• Choose Lofty if you want one platform to generate leads, run your website and automate follow-up, and the investment fits your business.
• Choose My Morning Five if most of your business comes from repeat clients and referrals and you want a simple, affordable daily habit.
• Use both if you run a lead business and want to make sure your sphere gets real, personal attention too.

Frequently asked questions

Is My Morning Five a cheaper Lofty alternative?

It costs less, but it does a different job. My Morning Five does not generate leads, build websites or run automated campaigns. It is for agents who want to grow through the people they already know.

Does My Morning Five send messages for me?

No. You review and send every message yourself. Optional AI writing help can suggest wording, and the app asks for permission before sharing any information for it.

How do I get my contacts into My Morning Five?

Add them from your phone's contacts, upload a spreadsheet, or type them in by hand. You can start with five past clients in the free workspace.