Cloze vs. My Morning Five

The short answer

Cloze and My Morning Five share a belief that relationships drive real estate business. The difference is scope. Cloze is a complete CRM with automatic activity capture, marketing and team features. My Morning Five is deliberately narrow: a short daily ritual for the people who already know you, with nothing to connect or maintain.

What Cloze does well

• Automatic capture: logs calls, organizes email and matches notes and files to contacts without manual entry.
• Keep-in-touch reminders: AI reminds you when it is time to reach out to key people.
• Marketing: email campaigns alongside personal outreach.
• Real estate tools: higher tiers add lead capture, listing and client matching, and anniversary reminders.
• Pricing: Cloze Pro is $17 a month billed annually or $19.99 month to month. Business plans run from $21 to $42 per user per month billed annually.

What My Morning Five does

My Morning Five is a daily relationship app, not a CRM. It does one job: helping you stay in genuine, personal contact with past clients and your sphere.

• Five people from your sphere every morning, each with a reason to reach out.
• The personal details you saved, like their kids' names or the garden they planned, right where you need them.
• Special days such as birthdays and home anniversaries.
• Optional AI writing help, and the option to send a physical handwritten card, purchased separately.
• Web, iPhone and iPad. Free for up to five people, then $34 a month or $340 a year.

How they work together

If Cloze is already your CRM and you open its agenda every day, you may not need another tool. My Morning Five helps when the CRM has become one more inbox: lots of reminders, not much clarity about who matters today, and personal details buried in activity logs.

• Keep email, campaigns and your full database in Cloze.
• Use My Morning Five for a focused list of five people each morning and the details you want in front of you when you reach out.

Which should you choose?

• Choose Cloze if you want one CRM that captures all your communication automatically and handles marketing.
• Choose My Morning Five if you want the simplest possible daily habit for your sphere and do not want to connect your inbox or maintain a CRM.
• Use both if you like Cloze for your database but want a calmer, more personal morning routine.

Frequently asked questions

Do I need to connect my email to My Morning Five?

No. My Morning Five does not read your inbox or log your calls. You add the people you want to stay close to and save the details that matter, which keeps it simple and private.

Does My Morning Five send messages for me?

No. You review and send every message yourself. Optional AI writing help can suggest wording, and the app asks for permission before sharing any information for it.

How do I get my contacts into My Morning Five?

Add them from your phone's contacts, upload a spreadsheet, or type them in by hand. You can start with five past clients in the free workspace.